Dr. Jason Auerbach talks about how to build a culture that drives long-term success in the dental practice by focusing on creating an environment where your team can thrive.

When I opened my first practice, I was convinced that no one would care as much as I did. No one else would pay attention to the details like I did—from the seemingly trivial like ensuring every surface, visible to patients or not, was spotless, to the mildly eccentric/obsessive like insisting every instrument was perfectly presented on the tray, all while prioritizing the important focus on building strong relationships with referring doctors. Fresh off making the biggest financial investment of my life, I was determined to do whatever it took to make my practice thrive—even if that meant doing everything myself. My guiding principle was simple: define and provide exceptional patient care, always do what’s right, and everything else would fall into place.